With the marketing environment getting more and more complex, it can be confusing for a Realtor to know where and how to generate leads that convert. However, here at kwJamaica, our agents have discovered new ways to generate more leads. This is divided into two stages. Lead generation first phase-PROSPECTING and the lead generation second phase marketing.
Promotion is never too much for a company. At kwJamaica, advertisements are done when a new property comes on the market up until the day the property gets sold. These properties are advertised in newspapers, on the radio, on the television, in the yellow pages and also at bus stop benches. Promotional items are also used, such as magnets and calendars that display the property. The houses are also advertised on the company’s website, as well as direct mail. This is when just-sold/ just-listed cards are sent out in email blast to other potential buyers. Prospecting and marketing is done on a day to day basis, hand in hand. These activities are carried out on a daily basis.