Staging a home to sell.

A successful staging is key to selling your home quickly! If you are planning to put your house up on the market for this summer, then it goes without saying that you are hoping to get it sold very quickly and get your asking price. However, in order to achieve this, there are a few styling and upgrading tips that can set the stage for success. When staging a house to sell, vendors are encouraged to boost the curb appeal of the property. Ensure your home is ready to lure in onlooker because the appearance of your home is what attracts buyers. A few ways in which home owners can improve their curb appeal is by; hanging easy-to-reach house numbers outside, plant blooming flowers and fresh greenery, mow the lawn and also, repainting the house if needed.

Welcome each visitor to an inviting porch. For example, if this means having a little stoop, ensure that it says “welcome home”. This will allow visitors to feel welcomed, as well as more intrigued to view on the inside of the house. In addition to this, inside the home must be sparkly clean!  From shining floors and gleaming windows to clean counters and scrubbed grout, every surface should sparkle.

Entice people to explore the whole house. Placing something that draws the eye at the top of the stairs, in hallways or in corners, you can pique curiosity and keep potential buyers interested throughout a whole home tour. A piece of art work, or even a small, colorful rug can all work to draw the eye.  In the living room, symmetrical arrangements usually work well, therefore, furniture should be pulled off the walls and use pairs (of sofas, chairs, lamps) to create an inviting conversation area. Also, it is important that anything left out for visitors to see is pristine.

Create a lifestyle people are looking for. Improving the curb appeal means staging both outside and inside of the home.

The best ways to lead generate in Jamaica. The Keller Williams way.


With the marketing environment getting more and more complex, it can be confusing for a Realtor to know where and how to generate leads that convert. However, here at kwJamaica, our agents have discovered new ways to generate more leads. This is divided into two stages. Lead generation first phase-PROSPECTING and the lead generation second phase marketing.

Promotion is never too much for a company. At kwJamaica, advertisements are done when a new property comes on the market up until the day the property gets sold. These properties are advertised in newspapers, on the radio, on the television, in the yellow pages and also at bus stop benches. Promotional items are also used, such as magnets and calendars that display the property. The houses are also advertised on the company’s website, as well as direct mail. This is when just-sold/ just-listed cards are sent out in email blast to other potential buyers. Prospecting and marketing is done on a day to day basis, hand in hand. These activities are carried out on a daily basis.